Instructions:
1. Review the Assessment Rubric (same one we went over in the last lesson)
2. Decide if it an ad in support or a hit piece.
3. Fill in the Storyboard Template
4. Film
*The ad should be no longer than 4 minutes (the longest ad we saw) and include everybody in the group in the process of making the ad.
5. We do not have access to iMovie for this lesson--that means no editing.
Roles:
Facilitator: Make sure folks are all involved and focused on the goal, check for understanding (particularly regarding comparing and contrasting the profile mailer, the robocall and the ad)
Harmonizer: Make sure your group gets consensus
Resource Manager: Make sure your group pays attention to the details of what is being said and all the visuals being shown in the commercial, including unintended ones
Reporter: Prepare the introduction for the ad prior to the class watching it
Rule of 3:
- Address one part of your choice on the rubric proficiently
- Address a second part of the rubric proficiently
- Follow the roles as a group
How much time do you have? In a perfect world, I would like to give you 30-35 minutes to film and then the rest of the time to show your work.
See me for additional questions.
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