Campaign PBL: Profile Mailer

Big Idea:  The goal is to create a mailer to reinforce name and face recognition for your candidate (county board of supervisors or state legislator seat).

Instructions:  
1.  Research what the elected position would do if they won (see a current county board of supervisor webpage or a state legislator).
2.  Make profile mailer on Microsoft Word (only choice).
3. Profile mailer should:

• reinforce name/face recognition
• Include a slogan
• Photos of the candidate with his or her family or other people's families
• Photos of the candidate in action (playing soccer with children, visiting a construction site, talking with business leaders etc)
• Photos of the candidate with various ethnic groups
• Testimonials from representatives of the target group
• Endorsements 
• Brief review of the candidate's accomplishments or qualifications

4.  Some additional things:

• Use the 1/3 rule
• Only about 10% of the people actually open the mailer, so make the first and back page even better
• Include the postage information (who is it from, who is it to, and prepaid postage stamp)

5.  Who is your candidate?

• JT Watts is Will Smith
• Angelina Gonzalez is Angelina Jolie

*This is not homework.  It must be done during class time.  When is it due?  It depends on how much time I give you today.

Roles:

Facilitator:  Lead the activity keeping all focused on the Big Idea & Instructions
Harmonizer:  Get consensus on what will be put on the mailer and why
Resource Manager:   Get the group to discuss the visuals/text your group has put on the mailer
Reporter:  Prepare a share-out why you did what you did (be specific)


Rule of 3: 

• Mailer follows instructions
• Group played roles effectively
• Best work compared to competitors (1 v. 2 v. 3; 4 v. 5 v. 6 v. 7)

Questions:  See me